vango Pitch Deck
Their story started with a group of young professionals who struggled with how hard it was to find art for their home. They were tired of the generic, cookie-cutter posters, and desired something more meaningful. But, they didn’t know how where to start - galleries were intimidating, online sites overwhelming, and the pricing of it all was aconfusing black box. Why did it have to be so hard to Be Original? At the same time, they thought of their friends and family who were artists - making beautiful art, but they had to abandon their creative talents so they could pay the bills. Something just didn’t make sense. After continuing to ask questions, they realized they were not alone, so they started to build, test, and tinker until…they launched ARTtwo50 in July 2013. Nine months later, May 1, 2014, ARTtwo50 was reborn as Vango along with the launch of a smaller version of their iPad app on the iPhone. The reason they changed from 'ARTtwo50' was that they wanted a name that was catchy and did not box us in on price. Given that they are a marketplace, they mashed up things that take two people (Tango) and key components of their app (Visualization). ‘Vango’ just came out and they loved the sound and energy.