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They started in early 2013 as a platform that allowed parents to send money to their children in boarding schools in Kenya. Using the M-Pesa mobile money platform layered on top of NFC powered student IDs, They were able to help parents send money allocated specifically for educational supplies and food electronically to their children.Realizing the potential of electronic money transfers tied specifically to allocated expenses, They pivoted in September 2013 from student payment cards to electronic educational, medical and nutritional vouchers. Today Their main product is Paykind, an online e-voucher platform that enables individuals and organizations to send highly specified remittance packages using mobile phone technology.